General tendencies, which are present on consumer market, are oriented to all-round development and increase of retail structures value. In conditions of permanently increasing rivalry the necessity in complex improvement of final customer service quality inevitably arise, including convenience of usage, service rate, customer’s awareness.
The principle of client-directivity increase is reflected in general increase of the level of customer service, anв also implementation and development of loyalty systems and CRM systems personified as well as general. The growth of number of client base in retail leads to more intensive usage of information technologies, data basis and applied client information systems. The possibility of interactive interaction with a client, providing with maximum conveniently organized and structured information about the company, its products and history of relations between a client and the company is becoming the matter of principle. Security instruments of bilateral interaction are dynamically developed – a number of call-centers, interactive Internet-systems, and means of mobile interaction are growing (e.g. SMS services).
SFOUR Company solution
Informational terminals are a complex solution, which is one of the means of such bilateral interaction, offered by SFOUR. The terminals range expansion to allow organization of all-round on-line interaction with a client. Modern communication facilities allow remote information exchange, immediate reaction on a customer’s request.
Hardware component is represented in four options for different specifications, and allows to implement more suitable solution for each specific task, on the basis of the demanded functionality.
Software component is represented by program module SFOUR Kiosk Browser. Kiosk Browser is the platform for creation of information applications for self-service terminals and is aimed at decrease of time for implementation and decrease of expenses for development of this solution. The use of SFOUR Kiosk Browser allows for nonprogrammers to create and set self-service terminal data applications in some hours through built-in processor. SFOUR Kiosk Browser allows basement for setting terminal applications of almost any complexity, including the security system protecting informational terminal operational system from users’ unauthorized operations.